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Urban Self is a holistic health and wellness brand that focuses on empowering you to embrace your natural beauty and take control of your emotional wellbeing. It does that through a minimalist approach to self care that is a blend of herbalism, Ayurveda and Reiki. All the products are hand made in small batches in Greenwich.


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The story

Hello and welcome to Urban Self! My name is Oana and this is my soul child. I created this space with the intention to encourage you to nurture your mind, your body and your spirit.