Urban Self is a holistic health and wellness brand that focuses on empowering you to embrace your natural beauty and take control of your emotional wellbeing. It does that through a minimalist approach to self care that is a blend of herbalism, Ayurveda and Reiki. All the products are hand made in small batches in Greenwich.


The story

Hello and welcome to Urban Self! My name is Oana and this is my soul child. I created this space with the intention to encourage you to nurture your mind, your body and your spirit.